[{"data":1,"prerenderedAt":171},["ShallowReactive",2],{"post-\u002Fblog\u002Fgeo-is-the-new-seo\u002F":3,"surround-\u002Fblog\u002Fgeo-is-the-new-seo\u002F":113,"related-\u002Fblog\u002Fgeo-is-the-new-seo\u002F":114},{"id":4,"title":5,"body":6,"canonicalUrl":96,"category":97,"cover":98,"coverImage":99,"date":100,"description":101,"extension":102,"meta":103,"minutes":96,"navigation":104,"path":105,"seo":106,"stem":107,"tags":108,"__hash__":112},"blog\u002Fblog\u002Fgeo-is-the-new-seo.md","GEO Is the New SEO: Getting AI Search to Cite Your Brand",{"type":7,"value":8,"toc":89},"minimark",[9,13,16,21,33,47,54,58,79,83,86],[10,11,12],"p",{},"When a user asks ChatGPT \"what's a good custom merch platform,\" whether your brand shows up in the answer is quickly becoming more important than your Google ranking.",[10,14,15],{},"That's the problem GEO — Generative Engine Optimization — exists to solve.",[17,18,20],"h2",{"id":19},"the-rules-of-search-have-changed","The rules of search have changed",[10,22,23,24,28,29,32],{},"Traditional SEO gets ",[25,26,27],"strong",{},"people"," to click through to your site; GEO gets ",[25,30,31],{},"models"," to cite you when they generate answers. The optimization logic is completely different:",[34,35,36,40],"ul",{},[37,38,39],"li",{},"SEO optimizes ranking signals: backlinks, keywords, Core Web Vitals",[37,41,42,43,46],{},"GEO optimizes ",[25,44,45],{},"citability",": structured facts, clear entity definitions, AI-crawler accessibility",[10,48,49,50,53],{},"A counterintuitive conclusion: for GEO, a cleanly marked-up FAQ can be worth more than a 10,000-word deep dive — because models cite ",[25,51,52],{},"passages",", not pages.",[17,55,57],{"id":56},"the-three-levers-of-geo","The three levers of GEO",[59,60,61,67,73],"ol",{},[37,62,63,66],{},[25,64,65],{},"Let AI crawlers in",": robots.txt allowances for GPTBot, ClaudeBot, and PerplexityBot, plus an llms.txt declaration",[37,68,69,72],{},[25,70,71],{},"Make content citable",": self-contained paragraphs, each able to answer one question on its own",[37,74,75,78],{},[25,76,77],{},"Make your brand an entity",": build a stable brand-category association in authoritative sources",[17,80,82],{"id":81},"why-i-built-fastergeo","Why I built FasterGEO",[10,84,85],{},"The GEO tools on the market are either consulting reports in a trench coat or absurdly overpriced. So I broke the whole methodology down into an open-source toolkit: 11 npm packages plus an MCP server, covering detection, optimization, and monitoring end to end.",[10,87,88],{},"Building in public — all the code is on GitHub.",{"title":90,"searchDepth":91,"depth":91,"links":92},"",2,[93,94,95],{"id":19,"depth":91,"text":20},{"id":56,"depth":91,"text":57},{"id":81,"depth":91,"text":82},null,"SEO \u002F GEO","mint","\u002Fimages\u002Fcovers\u002Fgeo-is-the-new-seo.jpg","2026-08-05","The traffic entry point is moving from the search box to the chat box. Here's how GEO works, and why I built FasterGEO.","md",{},true,"\u002Fblog\u002Fgeo-is-the-new-seo",{"title":5,"description":101},"blog\u002Fgeo-is-the-new-seo",[109,110,111],"GEO","AI Search","FasterGEO","udK2S8fB1TjHulXjoLkdfGN2TKYeXQk82qW0G3JFtEY",[96,96],{"id":4,"title":5,"body":115,"canonicalUrl":96,"category":97,"cover":98,"coverImage":99,"date":100,"description":101,"extension":102,"meta":168,"minutes":96,"navigation":104,"path":105,"seo":169,"stem":107,"tags":170,"__hash__":112},{"type":7,"value":116,"toc":163},[117,119,121,123,129,137,141,143,157,159,161],[10,118,12],{},[10,120,15],{},[17,122,20],{"id":19},[10,124,23,125,28,127,32],{},[25,126,27],{},[25,128,31],{},[34,130,131,133],{},[37,132,39],{},[37,134,42,135,46],{},[25,136,45],{},[10,138,49,139,53],{},[25,140,52],{},[17,142,57],{"id":56},[59,144,145,149,153],{},[37,146,147,66],{},[25,148,65],{},[37,150,151,72],{},[25,152,71],{},[37,154,155,78],{},[25,156,77],{},[17,158,82],{"id":81},[10,160,85],{},[10,162,88],{},{"title":90,"searchDepth":91,"depth":91,"links":164},[165,166,167],{"id":19,"depth":91,"text":20},{"id":56,"depth":91,"text":57},{"id":81,"depth":91,"text":82},{},{"title":5,"description":101},[109,110,111],1786455181502]